I'm transparent about how I work, because the best client relationships are built on clarity from day one. Here's exactly what to expect when you work with me.
We start with your enquiry, not a pitch. We'll ask about your business, your goals, your current social media challenges, and what you've already tried. We'll be honest about whether we think we can help, and what that help would look like.
By the end of our initial exchange, you'll have a clearer picture of your situation even if we don't end up working together.
If we decide to move forward, we go deep into your brand. We review your existing content, your competitors, your audience, and, most importantly, the way you communicate. We're building a complete picture before we create a single piece of content.
We build a custom content strategy, your content pillars, posting frequency, platform priorities, content formats, and a 30-day content plan. You review and approve before anything goes live. Nothing is templated; everything is built specifically for your business.
We create, schedule, and publish your content across your platforms, maintaining your brand voice consistently. You'll see content before it goes live and can request changes. We handle community management, hashtag strategy, and all the details you don't want to think about.
At the end of each month, we review what worked, what didn't, and why. You get a clear report with the metrics that matter, not vanity numbers, but reach, engagement, leads, and progress toward your goals. We use this to refine the strategy for the next month.
I don't want to just rely on tools that do the job. I use the right ones strategically, because the goal isn't to produce content. It's to produce excellent content that actually moves your business forward.
My primary platform. Feed posts, Reels, Stories, and a strategy built around how the algorithm actually works right now.
On-brand visual design for graphics, carousels, and story templates that look custom, not cookie-cutter.
For more refined design work, video editing, and creative assets that need a level of polish beyond the basics.
Content planning and scheduling built specifically for Instagram-first workflows. Clean, visual, and genuinely useful.
Where necessary, I build and integrate bespoke solutions specific to each client's workflow. No sloppy workarounds, no unnecessary complexity.
An ever-expanding set of skills and instincts built across years of real-world experience. This is the tool that actually makes the difference.
You'll have a direct line to me. I respond within 24 hours on business days, almost always faster.
Nothing goes live without your sign-off. I batch content a week ahead so you're never rushed. Your brand, your final say, always.
Better consistency and content quality from the first week. Engagement improvements within 1 to 3 months. I'll always be straight with you about what's realistic — results take time, and I'd rather set honest expectations than overpromise.
Management clients start on a 3-month minimum, because good strategy needs time. After that, rolling monthly with 30 days notice. Consulting and strategy sessions are one-off, no minimum.
As involved as you want to be. Some clients prefer to review every post; others give us full autonomy after the first month. We'll find the right rhythm for you — occasional quick approvals are all that's needed.
It depends on your service package. For full management clients, we'll discuss what content you can provide and supplement with designed graphics and curated content. For businesses that want a more personal, photo-heavy feed, we'll guide you on exactly what to capture and how.
That's fine, businesses evolve, and your social media strategy should too. Our monthly reporting process is specifically designed to review and adjust direction based on what's working. Major pivots can be raised in your monthly check-in and we'll adapt the strategy accordingly.
Yes, we work with clients across time zones. All communication is asynchronous-friendly and we'll work around your schedule wherever you are.
We invest heavily in understanding how you communicate during onboarding, reviewing your existing content, asking detailed questions about your tone and language, and often having a conversation that we use to analyse your natural communication style. We document this in a brand voice guide that everything is written against. After the first month, most clients say they can't tell the difference.
After the initial 3-month period, contracts roll monthly. You can continue month-to-month with 30 days notice to cancel. We'll always give you enough notice if we're no longer able to take on your work, and we'll provide a full handover document and content archive so you're never left scrambling.